Sell more cars. Keep more gross.
Run a better store.
Exactly what to fix in Sales, Service, Parts, F&I and management — 134 lessons, yours for life.
Max walks you through it — what the Academy covers, who it's built for, and the problems it solves department by department.
Six ways your store
makes more money.
Not theory and not motivation. Every course ends with something you change on Monday morning.
Everything you get
the minute you join.
One payment. No subscription, no renewals. You keep it for good.
Ten courses for the price of under seven.
Every course is sold on its own at $149. Ten of them, one at a time, is $1,490 — and that's before the compliance binders and the audit calendar, which only come with the Academy.
He ran the store
before he taught it.
Max came to New York at 16 and started out selling Volkswagens. Four years after finishing his master's he was GM of the #1 Mitsubishi dealership in the country. By 2006 he was running three stores as Platform President at Elite Auto Group — 150 employees, 700+ units a month, $2,800 per copy, over 2 hours per RO and 45% gross in parts. Then he built MZ Dealer Services and Total Dealer Compliance, and wrote six books. Everything in this Academy is what he actually did on the floor.
Six books. The Academy is built on them.
This isn't a curriculum invented for the internet. It comes out of books that were written, published and sold on Amazon, most of them years before the Academy existed.
Ray Catena. Atlantic Auto Group.
Bay Ridge Honda.
Real GMs from real stores who worked with Max directly. Every name is public and you can look them up.
Dealership 360 Academy
All ten courses, all 134 lessons, lifetime access, 30-day money-back guarantee. One payment, and the whole store's playbook is yours.
Lifetime access
- All 10 courses
- All 134 lessons
- Sales, Service & Parts
- F&I and reinsurance
- Compliance binders
- Audit calendar
- Case studies & homework
- Lifetime access + updates
Ten courses.
Every lesson listed.
Click any course to see its full lesson plan and what you'll be able to do after it. Buy the ten together, or start with the one department that's costing you money.
Who is Dealership 360 Academy for?
Dealer owners, general managers, controllers, department managers and anyone being groomed to run more of the store. It works for franchise and independent dealers. It assumes you already work in a dealership — it's an upgrade to how you run things, not an intro to the car business.
Is this for dealer owners only?
No. Owners buy it most often, but each course is written for the person actually doing the job — the service director for Service, the F&I manager for F&I, the controller for Accounting. Most stores get the best result when the owner and the department heads go through it together.
Can my managers and team use it too?
Yes. If you want access for three or more managers, a second rooftop or a whole group, don't buy separate seats one at a time — talk to Max and he'll set up team pricing and help you decide which department to roll out first.
Is the training self-paced?
Completely. It's all online video and downloadable material. No live calls to attend, no schedule. Watch it on your phone in the drive or at your desk after close — whatever fits your week.
How much time does it take?
How long do I have access?
Forever. One payment, lifetime access, no subscription and no renewals. Any updates Max adds later are included at no extra cost.
What does it cost, and how do I pay?
The complete Academy — all ten courses and all 134 lessons — is $999, paid once. A single course is $149. There's no subscription, nothing renews, and checkout takes a card straight through Kajabi. You're inside the moment the payment clears.
Can I buy individual modules?
Yes. Any one course is $149, so you can start with the department that's hurting and add the rest later. Worth knowing before you do: ten modules bought separately come to $1,490, while the complete Academy is $999. If you think you'll want more than six departments, the bundle is the cheaper path.
What if it's not right for my store?
You get 30 days. Go through the material, put it to work in your store, and if it doesn't pay for itself, email us inside those 30 days and you get your money back — no forms, no interrogation. You can also read all 134 lesson titles on this page before you spend a dollar, so there are no surprises waiting behind the checkout.
Fix one department.
Or fix the whole store.
You've seen who's teaching it, the dealers who vouch for him, and all 134 lessons. The only thing left is deciding how much you want to change.
Created by Max Zanan · 26 years in automotive retail · Author of six books on the car business